Sustainable Development

Export turns out to be an obvious answer for many entrepreneurs to face the challenges that are currently present in national markets. The search for opportunities to grow through differentiation, to achieve higher profit margins  and to develop a strong partnership within the export market, leading business to an international perspective, are some of the factors that should be considered to define an export strategy for products.

Before setting the strategic approach to the market, it is important to make a business diagnosis in its different characteristics to reduce the risk of making wrong decisions that may lead to compromising actions. Note that a company’s internationalization is usually a decision that costs money and, if not successful, it may jeopardize the entire business. One should therefore carry out a careful diagnosis of the export potential, which may involve the assessment of the following:

• Products’ portfolio
• Skills and abilities
• Analysis of the competitiveness
• Critical success factors and competitive advantages

• SWOT analysis

CONSULAI carries out market analysis that support the definition of business strategies. It provides with it a very complete service that includes:

• Relevant socio-economic information on the market
• Characterization of trade relations with Portugal (in international analysis)
• Characterization of key competitors
• Gathering and analysis of current and trend consumption data
• Identification of the major operators to operate in the market
• Description of legal and customs restrictions

CONSULAI has, in the past few years, seen a positive development in portuguese agri-food products’ export. The demand in foreign markets tends to be unlimited. Therefore there can be very interesting business opportunities, despite most products high competitiveness.

Differentiation can, however, be an important asset since one can find in these markets different types of demand/market segments with specific characteristics for the different products of portuguese origin. 

CONSULAI brings skills and experience that enables it to support its customers in the approach to market and internationalization.

CONSULAI can develop a medium-long term training program for your company, which is called "Training Academy".
The definition of an internal training academy allows you to establish a specific program that provides a career path for your employees, improving their professional performance and raising your company’s performance level, supported by constant monitoring of results.

Courses in technical and specialized training aim to develop trainees’ specific techniques and skills through practical actions oriented to the success of both: the trainees and the company that hosts them as workers.